Appearance
The visual potential of appearance is exploited to convey what the churches look like in real life and give the viewer a glimpse of the pilgrims' life. An authentic feel of the churches and its environment is shown by using photographs such as one of the Lalibela churches in the top-right header shown below and the local man reading the bible in conjunction with graphic images such as the church in the body and more.
Statistics
Quantitative data is used to convey the size of St.George and how many visitors all Lalibela churches attract annually. It represents information about the population of the town, the size of one of the churches (St.George), numbers of visitors using a bar chart and its revenue. It also shows how many people visit the churches during one of the famous Ethiopian holidays, Genna.
Time
The visual potential of time is exploited to convey the construction years of all eleven churches during King Lalibela's reign. It’s visually representing the information about the construction period of the churches but also provides history on what came before and after Lalibela to help draw an imaginary timeline, which helps in understanding the context.
Location
Maps and icons are used to illustrate the location of Lalibela churches in the world. It provides information about the continent, country, and town in which the churches are located.
Relationship
To answer the question, to which group of Christianity do Lalibela churches belong to? It's visually creating the relationship between Lalibela churches and Christianity using a hierarchy tree to show the different groups of Christianity.
