A concept Soccer App for ESFNA (Ethiopian Sport Federation in North America) that has over 30k attendees from all around the U.S and the world.
Every summer Ethiopians gather around for one full week to celebrate unity and culture while enjoying a soccer tournament along with other fun activities. This event is organized by Ethiopian Sport Federation in North America (ESFNA), which has over 40,000 attendees from all around the U.S and the world.
The idea for this project sparkled when I was experiencing this event back in 2016 where I had an amazing time and made fruitful connections. While I was at the event, I noticed the frustrations people were facing including myself. I wanted to deeply understand the commonly shared frustrations and develop a solution. Thus, this project was born. In particular, this project focuses on designing a mobile application that can provide attendees, vendors and the organization a leading user experience.
I was able to interview 10 attendees (different age groups) at the ESFNA 2017 event. The objective of the interview was to deeply understand users’ current problems and system changes that are needed from ESFNA. All Interviewees have been participating for the past 5 years and were able to give me an insight on users’ behaviors, user problems and points of weaknesses in the current system. The three main problems:
Overall, the interview helped me understand user’s problems and behaviors in detail and validated that information transparency between ESFNA and its attendees should exist. The mobile application will focus on designing a solution that will address these user problems and in return help the organization itself by increasing the number of attendees and attracting more vendors/attendees.
A mobile application that can effectively solve these problems. Staring off from the Home tab users can get information on:
On the Soccer tab users can get informative information on:
Lastly, on Digital ticketing tab users are able to purchase weekly or daily ticket right in the app and use that to get access. This ultimately removes the long line at the entrance and also reduces the frustration when handling money. This solution will allow the community to have an impact on the decision-making process by making information transparent between ESFNA and its users while providing a leading user experience.